Crucial Google Ranking Factors You Need to Understand
By Laura McElroy

As SEO strategies keep evolving, it can be difficult to keep up. However, unless your website is well-optimized, you’re unlikely to get the traffic you need to give you leads and sales. If searchers are unable to find your site, all your hard work will be for nothing. Here are the essential ranking factors you need to know.

Keyword use

It is important today that you don’t just use one main keyword throughout your content. You need to include terms related to the main terms called LSI (latent semantic indexing) keywords. They offer Google a kind of word association that helps it to understand the context. 

For example, if someone types in the word ‘bat’, your LSI keywords will tell Google your page is about baseball bats and not about the animal or vice versa. If you are battling to understand LSI keywords, an SEO agency will be able to help you. 

Blogger Local suggests top Kansas City SEO for those wanting to improve local SEO results. The more help you give Google in understanding your content, the more likely you are to rank. 

Link building and social signals

Off-page SEO refers to strategies you use to build the authority and trustworthiness of your website. This includes building the right inbound links. Using link building services recommended by SEO for Growth will help you to get high-quality links. It also includes getting the right social signals. 

Both quality inbound links and social signals are included in some of the top-ranking factors. Links are an important SEO ranking signal as the web is built on links. Social signals are important because if people share your content on social media, it is a sign that it’s valuable. 

User experience 

Certain user experience signals affect how your website is ranked. One of these is ‘click-through rate,’ which is the percentage of people who click to visit your site from an entry in the search results. ‘Bounce rate’ refers to those who click on your page and then quickly return to the search results. 

‘Dwell time’ is about how long visitors spend on your site. You want to make sure users stay around for a long time by helping them find more content. If you optimize your titles and descriptions and your content to not only get clicks but to deliver real value, your ranking will increase. 

When it comes to user experience, mobile-friendliness is another factor. More people now use mobile phones to access the web than desktop computers and this has changed how Google ranks websites. If your website isn’t mobile-optimized, you will not get ranked highly. 

Reputation

Google wants to ensure that users are not only getting the highest quality content but they are getting the right information from the content. 

If Google wants to give users the most accurate information, it doesn’t only have to evaluate the content of a page but the reputation of the creator too. Some SEO experts don’t think this is important, while others believe it is crucial for ranking. It is worth taking the following steps, just in case. 

  • Make sure you have an ‘about us’ page on your website. 
  • Display any credentials, certificates or awards. 
  • Build your authority with guest posts on well-established and reputable sites.
  • Make sure the information you provide is accurate and unbiased. 
  • Have an easily accessible contact page, including various ways users can reach you. 

If businesses are targeting local areas, the absence or presence of comprehensive business information can be crucial when it comes to ranking. 

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