Instagram is one of the biggest social media platforms in the world, boasting billions of unique users every month. But, the good old days of being able to enjoy oodles of organic engagement on the platform are over.
More often than not, one has to either create really good content (we’re talking viral-worthy stuff here) or pay to advertise on the platform to give their account a chance to grow.
But, you’re here to learn how to increase the likes on your Instagram posts and you can rest assured that you’ll know just how to do that by the time you finish reading this article.
- Post Quality Pictures
As with anything, it’s important to plan and have a strategy in place if you’re serious about growing your Instagram account. This is crucial to creating an interesting account that’s worth following.
It also means that you’re going to have to curate your account with professional quality images, interesting captions, and a consistent posting schedule.
There are many tools that you can use to help you achieve each of these points.
- Write Catchy Captions
It’s so easy to fall into the trap of just writing a few words on your caption before you hit post, but this isn’t Twitter where you’re limited to just 140 characters. You’re allowed to ramble.
You can tell a story, share something insightful that you thought and make sure that it’s something that offers value to the reader.
- Use the Right Hashtags
You don’t have to buy Instagram likes if you’re smart about your use of hashtags on the platform. In fact, Instagram has to be the one platform where you have to prioritize hashtags to get discovered.
That’s because they allow you to connect with like-minded people who will like your content, creating an avalanche effect of discovery and even more likes. That’s how the Instagram algorithm works really.
But, you can’t just use any kind of hashtags. They must be relevant to your niche and based on sound and strategic research.
- Always Tag Your Location
Research shows that geotagged locations get more likes than those without a geotag.
Basically, all you have to do is input your location on the part of the post that says, “Add Location” and you’ll see a drop-down menu of location options.
Pick one and voila! You’re on your way to a popular city!
- Post as Much as Possible
This is one of the most common pieces of advice that you get whenever you want to find out how to get more likes on Instagram.
That’s because posting regularly actually works. People who are consistent with their accounts always get more engagement.
The least you can do is one post per day. That way, the algorithm has something to share with your followers, and they know that they can expect something from you at least once a day.
Posting regularly leads to increased likes and even followers as your posts are more likely to make it even on the Discover page.